Content & Social
Content that earnsattention.Communitiesthat keep it.
Strategy before production. Distribution thinking before creation. A clear line to business outcomes, not follower counts or vanity metrics.
Why consistent brands outgrow viral ones.
The Service
One discipline. Two surfaces.
One compounding outcome.
Content and social media are the same discipline executed on different surfaces. Both require strategy before production, distribution thinking before creation, and a clear line to business outcomes. We build content programmes and social strategies engineered for compounding growth: editorial content that builds organic authority and shortens sales cycles, and social frameworks that attract the right audience and build genuine community rather than follower counts.
Why It Matters
- 01
High-quality editorial content builds lasting SEO authority that compounds over years. The best piece you publish today earns traffic and leads in perpetuity
- 02
A clear social strategy prevents wasted effort on channels your audience doesn't use. Focus compounds faster than diversification across every platform
- 03
An owned content and community asset reduces your long-term dependency on paid channels. Attention you've earned can't be taken away by an algorithm change
How We Work
Authority. Community. Distribution.
01
Authority Content
Long-form articles, guides, and case studies built around your highest-revenue search opportunities. Content that positions you as the expert in your category and attracts buyers ready to engage.
02
Community & Social
Platform-specific content frameworks, monthly calendars with post copy and creative direction, and community management that builds genuine audience relationships, not just follower counts.
03
Distribution & Amplification
Syndication strategy, email amplification, strategic boosting, and backlink outreach. Every piece reaches its maximum potential audience, not just the people already following you.
Deliverables
What's included.
Content Strategy & Editorial Calendar
A content audit, competitor gap analysis, and 6-month editorial calendar built around your highest-revenue search opportunities and most valuable audience segments.
Long-Form Articles & Copywriting
Research-backed, SEO-optimised long-form articles and conversion-focused copy. Website pages, landing pages, ad copy, and email sequences written to your brand voice.
Video Production
Scripted and produced short-form and long-form video content. From talking-head thought leadership to full brand films and product demonstrations.
Social Media Strategy & Content
Platform-specific content frameworks, a monthly content calendar with post copy and creative direction, and community management to build real audience relationships.
Infographics & Visual Content
Data visualisation and designed content assets built for sharing. LinkedIn carousels, infographics, and social-optimised graphics that perform on every platform.
Distribution & Amplification
Syndication strategy, social scheduling, email amplification, strategic boosting, and backlink outreach to ensure every piece reaches its maximum potential audience.
How We Work
From strategy to publication,
growth compounds month over month.
Strategy & Research
We map your audience's content journey from awareness to decision, audit competitor content and social programmes, and define the platforms, formats, and topics that will compound fastest for your specific business.
Plan
Each piece is briefed in detail. Target keyword, audience intent, format, distribution plan. Before any writing or production begins. Social strategy is documented and approved before content production starts.
Create & Publish
Content is researched, written, and designed by people who understand your industry. Social content is created, approved, and scheduled in advance with clear community management protocols.
Distribute & Optimise
Every piece is promoted across owned, earned, and paid channels. Monthly performance reviews identify what is resonating. With strategy adjustments applied so growth compounds month over month.
Packages
Choose your scope.
We handle the rest.
All packages include a discovery call and written scope before any payment is taken. Clients publish and manage content themselves.
Content & Social
Social Media Starter Pack
A small set of ready-to-publish social media designs and captions.
- 6 social media post designs
- Caption copy for each post
- 2 platform formats (e.g., square + story)
- Brand-aligned templates
- PNG + editable source files
- 1 revision round
Content & Social
Social Media Growth Pack
A larger content pack for launches, campaigns, or monthly posting support.
- 12 social media post designs
- Caption copy for each post
- 3 platform formats
- 30-day content calendar
- Brand-aligned templates
- PNG + editable source files
- 2 revision rounds
Content & Social
Content Bundle
A more complete set of content assets for campaigns and brand communication.
- 20 social media post designs
- Caption copy for each post
- 4 platform formats
- 60-day content calendar
- 2 short-form video scripts
- 1 long-form blog article
- Brand-aligned templates
- PNG + editable source files
- 3 revision rounds
/Discovery call → written scope → fixed quote. No payment until you approve.
Get started
Start your content & social project
Tell us a little about it and we'll come back with a tailored proposal, usually within 3 business days.
FAQ
Common questions.
Do you create the content or just plan it?
Both. We build the strategy and content calendar, then produce the work against it, including copy, static design, and short form video where the scope includes production. You approve before anything is published.
How many posts per month do you produce?
Volume is set by the plan we agree, and it is driven by what your channels and audience actually support rather than by hitting an arbitrary number. We would rather ship fewer strong pieces than fill a calendar with filler that trains your audience to scroll past you.
Which platforms do you cover?
Most commonly Instagram, LinkedIn, Facebook, and TikTok, chosen based on where your buyers actually spend attention. We will recommend against a platform if your audience is not meaningfully present on it, even when it is the one everyone asks for.
Do you handle community management and replies?
Community management can be included as part of a retainer. It covers monitoring, responding to comments and messages within agreed hours, and escalating anything that needs your input. It is scoped separately from content production because the workload is different.
How do you measure whether content is working?
We track reach and engagement as leading indicators, but we judge the programme on saved and shared content, profile visits, qualified enquiries, and assisted conversions. Those are the signals that connect to revenue rather than to a screenshot.
Ready to grow with Graviti?
You'll talk to the senior people who'll actually do the work. Straight answers on scope, timeline, and budget.
Free · 30 minutes · No obligation